Popdock Makes Twitter Reporting Better
Twitter is an online news and social networking site where people communicate in short messages. With 330 million average monthly users, it is used by millions of companies to create brand awareness, acquire customers and provide customer support.
While Twitter is intuitive to use (if you aren’t long-winded), the analytics behind your efforts are difficult to understand given the data provided via the interface. If you’ve ever thought, “Twitter threw up on this page” when looking at your notifications, you will appreciate the simplicity and power of Popdock.
Usable Engagement Data
Twitter engagement information, in the form of notifications, provides minimal insight into your social presence. Popdock allows you to consolidate the engagement data from your Twitter account and make it digestible and usable. View all your tweets and understand the impact (favorited and retweeted) in a single view. Sort the data by created date, favorites or tweet text. Filter the report using a wide number of filtering options such as number of retweets.
It’s important for your brand identity to understand when and how someone is using your handle. Eliminate the scroll by creating (and saving) a report in Popdock to show all mentions in one simple view. Understand who is mentioning, when they made the mention and retweet the mention all within the Popdock report.
With any Twitter report in Popdock, you can sort by any column available and filter to find the exact data you need to do your job effectively.
Across Social Channels
Have you ever wondered how many of your Twitter followers also follow you on Facebook or LinkedIn? With Popdock you can join the data from your multiple applications to understand the overlap. You can also dive into the differences between audiences all in an effort to develop a strategy to cross-pollinate or message appropriately based on follower demographics.
- Take any of these out of the box lists and build your own favorite reports to suit exactly how you work.