Popdock Extends Constant Contact Reporting
Constant Contact is a robust marketing platform which gives users the ability to create, send and manage email marketing campaigns, build landing pages and manage event registrations. Email marketing is an affordable, effective method of attracting and retaining customers.
While Constant Contact provides businesses with a solid email marketing platform, the reporting functionality is lackluster. Marketers using Constant Contact are forced to rely on exports to Excel for customization and deep-dive analysis.
Popdock provides an intuitive application to reduce the need for Excel exports or manual manipulation of data. Popdock provides the user-level data needed to effectively analyze and understand your email campaign performance.
No Excel Required
Popdock allows you to modify the order of columns in your campaign reports, add or remove columns shown in the report, and filter data via a wide variety of operations – giving you the data you need in a format that is usable and intuitive – all without exporting to Excel.
Without All the Clicks
Drilling down to usable, contact level data takes a minimum of five clicks in Constant Contact reporting. For example, to see details behind the Clicks, it took five clicks to see the click-throughs. The report only displays Name, Email and Date/Time. It doesn’t show you what they clicked on. In Popdock, you can create a campaign click report which displays this data plus what link was clicked. You can sort or filter the data by date/time or any other data displayed. Popdock provides more versatility for more robust reporting.
and Sales Data
Marketers are often expected to produce proof their campaigns are creating sales. While an integration between Constant Contact and your CRM system will help improve visibility, there is likely still manual manipulation of data that occurs to understand ROI. With Popdock, this process is simplified by merging data from Constant Contact with your CRM system to understand which contacts ultimately purchased. Use this list to calculate ROI and prove your results.
- Campaigns - Bounces
- Campaigns - Clicks
- Campaigns - Forwards
- Campaigns - Opens
- Campaigns - Sends
- Campaigns - Unsubscribes
- Library - Files
- Library - Folders
- Events - Items
- Events - Promo Codes
- Events - Registrants
- Take any out of the box list and build favorite reports to suit exactly how you work.